Gadgets and toys instead of traditional new clothes for Easter

Cristian Hatis
Sun, 20 Apr 2025 17:09:43 +0000
Money, easter, online, tech

Interest is even higher among younger Romanians, with more than 41% of Gen Z and Millennials prioritising this type of product

The post Gadgets and toys instead of traditional new clothes for Easter appeared first on Bucharest Daily News.

This Easter, the online shopping basket looks different as consumer preferences continue to shift towards digital and practical products. Thus, gadgets, small appliances and tech-related gifts such as toys are among the most popular online purchases for the holiday season, chosen by nearly 4 in 10 Romanians, according to a survey conducted by Cargus.

Clothing and footwear, once essential symbols of Easter, have slipped to second place with only 27% of respondents choosing them. Some 22% will order food and drink online for the Easter meal and 17% will buy holiday-themed home and garden decorations. Notably, over a third of respondents (37%) say they don’t make any Easter-specific online purchases.

While home delivery remains the top choice for most Romanians (61%), alternative options are gaining ground. Some 44% of respondents say they also use fixed delivery points, with adoption significantly higher among younger consumers.

Romanian e-commerce market ranks 3rd in Central and Eastern Europe